Three New Ad Sizes From The Online Publisher’s Association
by Marktis on Mar.11, 2009, under advertising, media, online
I learned first hand how well large format online display ads versus their smaller brethren perform with a campaign I worked on RIM / Blackberry for a B2B website I was representing a few years ago.
At that time, the B2B website I represented offered a large (336×850) display ad which during a test of several ad sizes on the site outperformed a 728×90, a 336×250, and an interstitial ad during the same timeframe by at least 40%. By any measure that was a huge difference!
I think it important to note that those 336×850 ads ran on the website over three years ago in 2006! I guess we were way ahead of the power curve.
If you have not seen the announcement, a good overview of the new ad sizes announced by the OPA can be reviewed here: http://www.businessweek.com/technology/content/mar2009/tc20090310_456699.htm
May 30th, 2010 on 8:17 pm
Hey, We are currently checking out the web for relevant links we can use on our new website and your blog seems to be very relevant, and we think are subscribers would benefit from some of the marketing content you have on here. We are developing a resource area, with a usefull link section. If you would like to have your blog featured, could you please send us an email using the address provided, with a short description of your blog along with the most relevant post you have and we will do our best to get it included in our website very shortly. I have included our email and a link back to our site so you can look around. All the Best.
June 3rd, 2010 on 9:36 pm
Hey friend can i publish some paragraph of your article on my small blog of university.I have to publish a good articles out there and i do think your post Fits well into it.I will be glad to give you an source link as well.I have two blogs one my personal and the other which is my college blog.I will write some part in the university blog.Hope you do not mind.Greetings
July 3rd, 2010 on 1:40 am
I wanted to say that it’s nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.