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Great Blogging Tool and Content Hyperdistribution Model All In One

Marktis — Wed, 26 Aug 2009 20:45:20 +0000

The great blog, Silicon Alley Insider, recently posted the ability to embed their stories inside your own blog using an easy drop in embed mechanism most bloggers are used to using for video sharing sites like YouTube, Viddler, Veoh, and many others. Here is what it looks like:

What makes it really interesting is that as a blogger you no longer have to worry about incorporating Silicon Alley Insider ‘stuff’ in your blog since you will be grabbing and posting all of the text within a widget that is branded by them. So, even though they will be losing page views at first glance, the odds are pretty good that they will grab a new future reader as well as create a more engaged reader by offering this service.

If they can get the word out by more bloggers like me, that effort alone will have boosted their profile via the search engines for those linking in with their content and that alone is worth the effort in my book.

Check it out here.

The great Jeff Jarvis mentioned it in his blog who is another person you should read consistently as he is usually spot on about what he is talking about in the newspaper, magazine, and online spaces imo.

The Vendor Client Relationship Explained

Marktis — Fri, 29 May 2009 14:27:51 +0000

Both a funny and sad commentary about vendor – client relationships in this video. This can easily apply to freelancers as well.

It is really interesting to see these vignettes played out in this way as there is a lot of truth to how many but not all clients approach vendors. Those of us in the category of value creation via intangibles have met these challenges more often than not and hopefully by sharing these gems we can all produce healthier relationships.

Viral Event Captured in a Belgian Meatspace

Marktis — Mon, 13 Apr 2009 17:22:54 +0000

If the title of this entry is too geeky for you, here is the quick 411. A viral event is one in which you pre-plan an activity with multiple people to generate a set of actions to help draw attention. These were often first coordinated via websites (like Meetup.com), then cell phones, and now via Tweetups via your PDA. A meatspace is where you live in the real world versus cyberspace where I am typing this now.

This video captures a very cool event that takes place in what appears to be a train station in Belgium:

Sound of Music Train Station @ Yahoo! Video

It is unclear if this was just a fun guerilla attack but they appear to have overtaken the announcing system so their is some form of complicity involved with the location management. Another effort that is really part guerilla marketing, performance art and viral video, is this one at an airport in London:

This was a coordinated attack carried out on behalf of lastminute.com to get users to purchase theatre tickets and featured a tagline “When was the last time you went to the theatre?”

I would present that perhaps William Friedkin should be credited with the first guerilla act of marketing while making his seminal film The French Connection. The heralded car chase scene in that film was conducted without film permits nor permission and in fact many of the stunt drivers participating were struck by cars and remain as part of the action in the film. Friedkin filmed the action himself from the backseat of the car doing about 80 mpg through areas of Brooklyn with a professional stunt driver.

AIMA Meeting On Ad Networks and Exchanges in Atlanta

Marktis — Thu, 26 Mar 2009 19:22:38 +0000

The AIMA meeting last night was well attended and had a strong panel to discuss Ad Networks and Exchanges. Those on the panel were

Lexi Reese, Director, Google Content Network

James Fellows, VP Product Management, Platform-A (AOL, Advertising.com)

Marc Grabowski, Exec Director, Yahoo! Ad Network

Jay Sears, EVP, Strategic Products and Business Development, ContextWeb / ADSDAQ

The panel was ably moderated by Joel Lunenfeld of Moxie Interactive who earned the biggest round of laughter during his introductory speech about how today we all should consider becoming part ‘Analyst’ and part ‘Therapist’ which would make you an “Analrapist” which he pronounced differently than what the audience quickly did. He indicated a need to change the slide later so this gaffe was apparently not intended but either way, it was funny and a bit ironic.

Laughs aside, after the requisite infomercials by the panelists, Joel proceeded to introduce some solid questions for the panelists to discuss and answer with some of them provided via text message to his phone before the discussion got started (expect nothing less at a meeting of digital professionals).

There were some good points made such as Lexi Reese of Google indicating that consumers on the web are 2x more likely to look at ads on niche sites (via the long tail!) and spend 4x more time interacting on niche sites!

To me, that provides some nice third party evidence for SMB publishers to sell more of the inventory directly and not through networks or exchanges. Clearly, the networks and exchanges will not go away and I applaud Lexi for even bringing up that possibility whether intended or not.

Jay Sears of ContextWeb / ADSDAQ probably had the some of the most riveting things to say as he dove down under the covers a bit. He mentioned how agencies are developing their own demand platforms such as WPP’s B-3, Publicis’s Vivaki, and Havas’s ad Netik as examples. His review of ADSDAQ was interesting for providing such as powerful tool to agencies to fully evaluate and target their buys down to the page level. Wow.

One of the other items Jay mentioned was the OPA’s recent announcement (discussed in an earlier post) about larger ad sizes. This was old news to me as I was instrumental in working with RIM / Blackberry in using large format ads and push-downs on a B2B site back in 2006! I guess it pays to be on the bleeding edge.

I made some new friends which is always nice and learned about their companies such as David Reed over at Enablus which I didn’t know anything about previously but whose firm works on online product development. AIMA overall has done a really good job of providing top notch speakers for a solid ROI on time and dollars spent to attend.

Three New Ad Sizes From The Online Publisher’s Association

Marktis — Wed, 11 Mar 2009 20:10:23 +0000

I learned first hand how well large format online display ads versus their smaller brethren perform with a campaign I worked on RIM / Blackberry for a B2B website I was representing a few years ago.

At that time, the B2B website I represented offered a large (336×850) display ad which during a test of several ad sizes on the site outperformed a 728×90, a 336×250, and an interstitial ad during the same timeframe by at least 40%. By any measure that was a huge difference!

I think it important to note that those 336×850 ads ran on the website over three years ago in 2006! I guess we were way ahead of the power curve.

If you have not seen the announcement, a good overview of the new ad sizes announced by the OPA can be reviewed here: http://www.businessweek.com/technology/content/mar2009/tc20090310_456699.htm