Tag: advertising
Three New Ad Sizes From The Online Publisher’s Association
by Marktis on Mar.11, 2009, under advertising, media, online
I learned first hand how well large format online display ads versus their smaller brethren perform with a campaign I worked on RIM / Blackberry for a B2B website I was representing a few years ago.
At that time, the B2B website I represented offered a large (336×850) display ad which during a test of several ad sizes on the site outperformed a 728×90, a 336×250, and an interstitial ad during the same timeframe by at least 40%. By any measure that was a huge difference!
I think it important to note that those 336×850 ads ran on the website over three years ago in 2006! I guess we were way ahead of the power curve.
If you have not seen the announcement, a good overview of the new ad sizes announced by the OPA can be reviewed here: http://www.businessweek.com/technology/content/mar2009/tc20090310_456699.htm
