Ad-Pro Media

Tag: marketing

Viral Event Captured in a Belgian Meatspace

by Marktis on Apr.13, 2009, under advertising, media

If the title of this entry is too geeky for you, here is the quick 411. A viral event is one in which you pre-plan an activity with multiple people to generate a set of actions to help draw attention. These were often first coordinated via websites (like Meetup.com), then cell phones, and now via Tweetups via your PDA. A meatspace is where you live in the real world versus cyberspace where I am typing this now.

This video captures a very cool event that takes place in what appears to be a train station in Belgium:

It is unclear if this was just a fun guerilla attack but they appear to have overtaken the announcing system so their is some form of complicity involved with the location management. Another effort that is really part guerilla marketing, performance art and viral video, is this one at an airport in London:
This was a coordinated attack carried out on behalf of lastminute.com to get users to purchase theatre tickets and featured a tagline “When was the last time you went to the theatre?”
I would present that perhaps William Friedkin should be credited with the first guerilla act of marketing while making his seminal film The French Connection. The heralded car chase scene in that film was conducted without film permits nor permission and in fact many of the stunt drivers participating were struck by cars and remain as part of the action in the film. Friedkin filmed the action himself from the backseat of the car doing about 80 mpg through areas of Brooklyn with a professional stunt driver.
Leave a Comment :, , , more...

Three New Ad Sizes From The Online Publisher’s Association

by Marktis on Mar.11, 2009, under advertising, media, online

OPA

I learned first hand how well large format online display ads versus their smaller brethren perform with a campaign I worked on RIM / Blackberry for a B2B website I was representing a few years ago.

At that time, the B2B website I represented offered a large (336×850) display ad which during a test of several ad sizes on the site outperformed a 728×90, a 336×250, and an interstitial ad during the same timeframe by at least 40%. By any measure that was a huge difference!

I think it important to note that those 336×850 ads ran on the website over three years ago in 2006! I guess we were way ahead of the power curve.

If you have not seen the announcement, a good overview of the new ad sizes announced by the OPA can be reviewed here: http://www.businessweek.com/technology/content/mar2009/tc20090310_456699.htm

3 Comments :, , , , , , more...

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

Visit our friends!

A few highly recommended friends...

Archives

All entries, chronologically...